We ran our social media accounts through a commercial social media background checker used for job applicants. Our social media rating: BAD (don't hire us) ⛔🚫🚭🔞
What do algorithms see when they look at your social media profile? Are you a good provider of content? And what exactly is good? What does the algorithmic view on your social media profiles say about you?
Analyses of social media profiles are employed in an increasing number of real-world transactions. From border control to job applications, social media profiles are used to assess the threat-levels of a candidate and verify their suitability to enter a country or organisation.
Many of these social media background checks are done automatically by algorithmic entities. How and what do these algorithms assess exactly? And what do their assessments look like?
Thanks to !Mediengruppe Bitnik you can now find out how your social media profiles score. !Mediengruppe Bitnik evaluates your social media data through a commercial algorithm and prints it on a unique bomber jacket for you to wear and for all to see!
!Mediengruppe Bitnik ran their own social media profiles through the service. Bitnik then interpreted the results of the analysis and used this as the basis to devise a customized bomber jacket each.
Each shirt shows Bitnik's interpretation of one persons personal social media ratings. Besides their social media scores for different parameters, each of the jackets publicly displays a number of flagged posts which were rated as toxic and the reason for this rating.
Like the clothes we wear, our social media profiles have become the carrier of our identities. These online identities are used more and more by the gatekeepers of institutions, countries and organisations to verify that we are worthy of access.
Photos: Violetta Wakolbinger