Ashley Madison Angels at Work 2016

Exhibtion view: SWIPE RIGHT! Data, Dating, Desire, iMAL, Brussels (BE), 2021
Photos: Isabelle Arthuis

Ashley Madison Angels at Work is part of a series of works researching Ashley Madison, a Canadian online dating service marketed worldwide to married people seeking an affair. In July and August 2015, an anonymous group called The Impact Team stole and released all of Ashley Madison's internal data - including the entire website code and functionality, customer data and the CEO's emails. The data breach revealed that – with a disproportionate number of male subscribers and virtually no human women on the site – Ashley Madison had created an army of 75 000 female chatbots to draw the 32 million male users into (costly) conversations.

!Mediengruppe Bitnik use Ashley Madison as a case study to raise questions around the current relationship between human and machine, Internet intimacy and the use of virtual platforms to disrupt physical spaces.

Exhibition view: Bots like Me, Centre Culturel Suisse, Paris (FR), 2016 Photos: Marc Domage

The installation Ashley Madison Angels at Work confronts the viewer with female bots from the hacked Canadian online-dating platform Ashley Madison that are shown on monitors with movable TV trolleys.

!Mediengruppe Bitnik adapts the work to the location of each exhibition by using the data specific to the city such as Paris, San Francisco, Berlin, and Athens. Mounted on stands, viewers encounter the fembots at eye level as seductive machine-creatures with robot-technology, artificial voices, and 3-D rendered human faces based on idealised beauty standards.

“Is anybody home lol?”
“U busy?”
“What brings you here?”

For Ashley Madison Angels at Work, !Mediengruppe Bitnik use the pick-up lines encoded by Ashley Madison into their bots to form a choreography within the exhibition space. The exhibition space functions as a temporary place of embodiment for the bots in the vicinity of the gallery. At Centre culturel suisse in Paris all 61 bots from Paris were present. These had tended to the 44 306 Paris-based users. At EIGEN + ART Lab Berlin 5 of the 272 angels from Berlin developed an eerie presence within the exhibition. In the exhibition at swissnex in San Francisco 51 of the 211 bots within the city limits were present, while in Athens 7 of the totally 165 which provided entertainment to users in Athens were embodied.

Exhibition view: Desperate times call for desperate measures, lol, Swissnex San Francisco (US), 2017

The idea that we are surrounded by bots, that we communicate with them on a daily basis and that we can hardly distinguish them from real people, is presented to viewers when they stand before large, luminous surfaces of the work series Solve This Captcha. Captchas are sequences of typographic characters only legible to people and not to robots. These online Turing tests function as gate-keepers to keep bots out of social networks – a standard that needs to be maintained with increasing efforts so that social media platforms are not flooded by machine-creatures, and in order to ban spam. But these barriers, installed to keep bots out, also create work for people who must now constantly prove they are not machines. But not only that: when machines fail to get around captchas, workers in low-wage countries are used around the clock to circumvent them. People work in bot-like fashion so that bots can appear to be human.

In Solve This Captcha, the pick-up lines from Ashley Madison are rendered as captchas
in neon. The luminous pieces capture the ambiguous nature of the bot-human divide. With around half of all online traffic pertaining to bots, the digital landscapes around us are transforming. Who is still part of the system and who is the system for? How do automated, algorithmic and artificially intelligent systems influence our reality and everyday life?

Exhibition Views